At Pivot Marketing, we believe that adaptability is the key to success. Founded by Kimberly Tenove, our mission is to help startups and small businesses navigate ever-changing markets with strategic, data-driven marketing that delivers real results.
Our journey began with a simple realization: many businesses struggle to navigate rapid industry shifts, evolving consumer expectations, and the ever-changing digital landscape—often without the right strategy to stay ahead.
That’s where Pivot Marketing comes in. We specialize in helping brands find their voice, refine their strategy, and scale with confidence—all while staying agile in competitive industries like cannabis, sports, CPG, and professional services.
Whether you’re launching a new brand, optimizing your marketing operations, or scaling your business, we’re here to help you pivot, adapt, and grow.
Kimberly Tenove is a dynamic marketing leader with a proven track record in brand strategy, digital marketing, and growth execution across industries like CPG, cannabis, sports, and professional services. With experience spanning brand management, marketing operations, content strategy, and customer engagement, she specializes in helping businesses adapt, scale, and thrive in competitive markets.
Throughout her career, Kimberly has worked with startups, high-growth companies, and established brands, leading initiatives that drove brand awareness, customer acquisition, and revenue growth. Her expertise includes performance marketing, CRM optimization, sponsorship activations, and community engagement—always with a focus on data-driven strategy and creative storytelling.
A former CFL cheerleader and experienced brand ambassador, Kimberly understands the power of fan engagement, experiential marketing, and influencer partnerships. Now, as the founder of Pivot Marketing, she empowers businesses to navigate change with strategic agility, offering customized solutions that bridge the gap between creative vision and measurable impact.
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